Saturday, June 29, 2013

Tater Tots From America


Tater Tots, a registered trademark of Ore-Ida, are a commercial form of hash browns, a side dish made from deep-fried, grated potatoes. They are widely recognized by their crispness, cylindrical shape and small size.


The product was created in 1953 when Ore-Ida founders F. Nephi Grigg, and Golden Grigg were trying to figure out what to do with leftover slivers of cut-up potatoes. They chopped up the slivers, added flour and seasoning, then pushed the mash through holes and sliced off pieces of the extruded mixture. The product was first offered in stores in 1956.

Originally, the product was very inexpensive. According to advertising lectures at the Iowa State University, people did not buy it at first because there was no perceived value. When the price was raised, people began buying it. Today, Americans consume approximately 70 million pounds per year

The product is commonly found in the United States in cafeterias and school-lunch counters, as well as the supermarket frozen-food aisle and some fast-food restaurants.

The supermarket chain Safeway Inc. has a generic brand, "Tater Treats". The Sonic Drive-In drive-in fast-food restaurant chain also features "Tater Tots" as a regular menu item, with the option of cheese, chili, or both as toppings; tots with cheese are branded "Cheesy Tots". Cheesy Tots are coin-shaped and, as implied by the name, contain melted cheese as well as potatoes. Several restaurants in the Pacific Northwest offer a nacho version of tots ("totchos"), covered in nacho cheese sauce and toppings.

Some Mexican-style fast-food restaurants offer seasoned Tater Tots: Taco Time and Señor Frog's call them "Mexi-Fries", while Taco Bell used to sell them as "Mexi-Nuggets". Taco Mayo in the Southwest offers round disc-shaped tater tots called "Potato Locos." Taco John's also has coin shaped tots called "Potato Olés".

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