American Snack Twinkie

Twinkie

The Twinkie is an American snack cake, marketed as a "Golden Sponge Cake with Creamy Filling". It was formerly made and distributed by Hostess Brands and is again being sold under the Hostess Brands name. The brand is currently owned by private equity firms Apollo Global Management and Metropoulos.

Twinkie production in the United States resumed after an absence on American store shelves, becoming available again nationwide on July 15, 2013. Twinkies are produced in Canada by Saputo Incorporated's Vachon Inc. (at a bakery in Montreal) which owns the Canadian rights for the product and were still available during the absence in the US market.Twinkies are also available in Mexican stores, made by Marinela, a subsidiary of Mexican bread company Bimbo.

A deep-fried Twinkie involves freezing the cake, dipping it into batter, and deep-frying it to create a variation on the traditional snack cake. In a story in The New York Times speaking of the Deep Fried Twinkie with its inventor, Christopher Sell, who is originally from Rugby, England, it was described in this way: "Something magical occurs when the pastry hits the hot oil.

The creamy white vegetable shortening filling liquefies, impregnating the sponge cake with its luscious vanilla flavor The cake itself softens and warms, nearly melting, contrasting with the crisp, deep-fried crust in a buttery and suave way. The pièce de résistance, however, is a ruby-hued berry sauce, adding a tart sophistication to all that airy sugary goodness".

The Texas State Fair had introduced the fried Twinkie to great popular acclaim, and the notion spread to other state fairs across the U.S., as well as some establishments that specialize in fried foods. Fried Twinkies are sold throughout the U.S. in fairs as well as ball games, and in various restaurants.